Beyond the offer of free Google Analyticst ™ for all brochures created by Flipping Travel Brochures brochures, an add on system is now available which  provides a comprehensive marketing suite, that includes both online and offline activities. And, really tight integration between marketing and sales automation. The system allows the creation and tracking of personalised email campaigns and Web forms which tracks recipients back to your brochure or website.
- Web analytics to support search engine optimization and Web advertising, and brochure views.
- API-level integration with Google AdWords to support paid keyword campaigns,
- IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople),
- personalized URLs (PURLs) to tie in responses from offline campaigns.
- online chat and
- telemarketing support through the CRM component.
Results from all these channels are managed through a unified campaign structure, which creates a hierarchy of campaigns and subcampaigns to allow channel-level rollups. Campaign data includes budgets, actual costs, and revenues imported from sales opportunities.
The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold.
Users can implement branching by using step-level inclusion and exclusion rules to send different messages to different people and by using Web forms to send leads to new campaigns.
Users can build separate scoring rules for different marketing campaigns, regions, products or other entities. These scoring rules can be active for specified date ranges and can post scores at contact or account levels.
Users can define value ranges (hot, warm, cold, etc.) for each score, and can set up routing rules triggered by entry into each range. These rules trigger an email campaign, send an alert, create a log entry, or add a lead, task or opportunity record in the CRM system. Multiple scores are particularly important at large companies where contacts need to be treated differently for different products, regions and other variables.
Each scoring rule can incorporate Web activity, campaign events, form responses and static data. Score calculations can ignore events before a specified period, but do not make interim reductions as events reach this limit. The system can cap the number of points earned by any one type of event, although this takes some configuration by the vendor. Users can specify whether scores are recalculated on daily, weekly or monthly.
The integrated CRM system provides most of the features needed by small and mid-size companies, and is used by about half of SalesFusion’s current clients. The company plans to enhance the CRM system to be more competitive with enterprise-class systems by early next year. The CRM and marketing automation components of the system already work on a shared data structure. Clients who use a separate CRM system can synchronize data via regular updates.
Reporting includes prebuilt dashboards and an ad hoc report writer that lets users query system tables directly.
This Solution is already available outside of the travel market and below are some independent reviews.
“Exactly What we Needed”
Pros
Customer support and training is outstanding! The friendliness and professionalism of the  staff is wonderful. They have been with us every step of the way and have been extremely responsive to every question.
The functionality that it provides is exactly what we needed. The product integrates well with MS CRM and our website to provide a wealth of information.
Ease of use of the product (once you obtain training) is very good… but you certainly need to dedicate some time to learning.
Cons
The pros far outweigh the cons for us… but if I had to mention something it would be the feature richness. It isnt a “bad” thing to include all the functionality… but you really need to spend time understanding the product and how to get FULL benefit. In my opinion, customers can deploy this and get some value right away… but if you spend additional time focusing on learning/training the REAL value can be obtained. But make no mistake… it will take some time.
Overall
The product is great! Highly recommended.
“THE SWISS ARMY KNIFE OF EMAIL MARKETING TOOLS!”
Pros
The biggest pro to SalesFUSION is the customer service. Jamie Whited is our rep, and I have never encountered a more professional, helpful and responsive member of a Customer Service team. The software is extremely powerful. It gives us extraordinary visibility into our website traffic and the things that influence it. Drip and trigger campaigns are easily executed, surveys are quickly developed and deployed, and the combination WYSIWYG/HTML email editor allows me to do anything I want to an email. I could not ask for more.
Cons
The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform’s capabilities. That said, there is ample documentation to make the learning process easier, and there’s always someone available to answer any questions you might have. SalesFUSION allows me to do things that I didn’t even know I should be doing, so learning about the product felt more like learning about marketing best practices. That’s the kind of value you get with SalesFUSION. (And yes, that’s really the worst thing I can say about it!)
Overall
For the money, this has got to be one of the best pieces of software available. Whether you’re looking for a good CRM, a dynamic ESP, or a powerful Web analytics tool, SalesFUSION has you covered. I only wish I had more time to use all of its many features!
Flipping Travel Brochure leading the way in bringing the latest visualizations into the travel market. As a Partner of Panopticon we are devoping the software to integrate with travel databases such as Tr@veller which has recently been successfully tested..
Skype online
E-Marketing
Beyond the offer of free Google Analyticst ™ for all brochures created by Flipping Travel Brochures brochures, an add on system is now available which  provides a comprehensive marketing suite, that includes both online and offline activities. And, really tight integration between marketing and sales automation. The system allows the creation and tracking of personalised email campaigns and Web forms which tracks recipients back to your brochure or website.
To see a live demo please sign up here
In addition the the system provides:
- Web analytics to support search engine optimization and Web advertising, and brochure views.
- API-level integration with Google AdWords to support paid keyword campaigns,
- IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople),
- personalized URLs (PURLs) to tie in responses from offline campaigns.
- online chat and
- telemarketing support through the CRM component.
Results from all these channels are managed through a unified campaign structure, which creates a hierarchy of campaigns and subcampaigns to allow channel-level rollups. Campaign data includes budgets, actual costs, and revenues imported from sales opportunities.
The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold.
Users can implement branching by using step-level inclusion and exclusion rules to send different messages to different people and by using Web forms to send leads to new campaigns.
Users can build separate scoring rules for different marketing campaigns, regions, products or other entities. These scoring rules can be active for specified date ranges and can post scores at contact or account levels.
Users can define value ranges (hot, warm, cold, etc.) for each score, and can set up routing rules triggered by entry into each range. These rules trigger an email campaign, send an alert, create a log entry, or add a lead, task or opportunity record in the CRM system. Multiple scores are particularly important at large companies where contacts need to be treated differently for different products, regions and other variables.
Each scoring rule can incorporate Web activity, campaign events, form responses and static data. Score calculations can ignore events before a specified period, but do not make interim reductions as events reach this limit. The system can cap the number of points earned by any one type of event, although this takes some configuration by the vendor. Users can specify whether scores are recalculated on daily, weekly or monthly.
The integrated CRM system provides most of the features needed by small and mid-size companies, and is used by about half of SalesFusion’s current clients. The company plans to enhance the CRM system to be more competitive with enterprise-class systems by early next year. The CRM and marketing automation components of the system already work on a shared data structure. Clients who use a separate CRM system can synchronize data via regular updates.
Reporting includes prebuilt dashboards and an ad hoc report writer that lets users query system tables directly.
This Solution is already available outside of the travel market and below are some independent reviews.
“Exactly What we Needed”
Pros
Customer support and training is outstanding! The friendliness and professionalism of the  staff is wonderful. They have been with us every step of the way and have been extremely responsive to every question.
The functionality that it provides is exactly what we needed. The product integrates well with MS CRM and our website to provide a wealth of information.
Ease of use of the product (once you obtain training) is very good… but you certainly need to dedicate some time to learning.
Cons
The pros far outweigh the cons for us… but if I had to mention something it would be the feature richness. It isnt a “bad” thing to include all the functionality… but you really need to spend time understanding the product and how to get FULL benefit. In my opinion, customers can deploy this and get some value right away… but if you spend additional time focusing on learning/training the REAL value can be obtained. But make no mistake… it will take some time.
Overall
The product is great! Highly recommended.
“THE SWISS ARMY KNIFE OF EMAIL MARKETING TOOLS!”
Pros
The biggest pro to SalesFUSION is the customer service. Jamie Whited is our rep, and I have never encountered a more professional, helpful and responsive member of a Customer Service team. The software is extremely powerful. It gives us extraordinary visibility into our website traffic and the things that influence it. Drip and trigger campaigns are easily executed, surveys are quickly developed and deployed, and the combination WYSIWYG/HTML email editor allows me to do anything I want to an email. I could not ask for more.
Cons
The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform’s capabilities. That said, there is ample documentation to make the learning process easier, and there’s always someone available to answer any questions you might have. SalesFUSION allows me to do things that I didn’t even know I should be doing, so learning about the product felt more like learning about marketing best practices. That’s the kind of value you get with SalesFUSION. (And yes, that’s really the worst thing I can say about it!)
Overall
For the money, this has got to be one of the best pieces of software available. Whether you’re looking for a good CRM, a dynamic ESP, or a powerful Web analytics tool, SalesFUSION has you covered. I only wish I had more time to use all of its many features!
To see a live demo please sign up here
Flipping Travel Brochure leading the way in bringing the latest visualizations into the travel market. As a Partner of Panopticon we are devoping the software to integrate with travel databases such as Tr@veller which has recently been successfully tested..